You will need
- - advertisement;
- - set of keywords;
- account in Yandex.
Log in to Yandex. If you do not have an account, sign up – it only takes a few minutes. It is from this mailbox, you will have access to your personal account where you can monitor your advertising campaign.
Go to the main page Yandex.Direct at direct.yandex.ru.
Click on the "post an ad".
Click on the "post an ad".
Select the interface. In a "lightweight" interface, the system will independently monitor the progress of the campaign. However, practice shows that in most cases it will put you in not the best situation, in the end, you have to pay for advertising. In the "professional" interface, you will assign the CPC independently and be able to manage a campaign.
Set up your campaign. Set the time and region of the show. At first it would be better to disable all the extra – additional relevant phrases, thematic areas, etc. Upload your ad and set it to key words. For the selection keys use the service wordstat.yandex.ru. For an effective advertising campaign it is best to follow the rule "One ad – one key request".
Assign a cost per click. It is best to use the strategy of "Showing in the block at a minimum price" or "Highest available position". In order to be on the first page in the search results, bid on keywords not set below the rate of entrance in the warranty.
Wait for the outcome of the moderation and pay campaign.
Be sure to read the help section of Yandex. Direct. This will help you not to make unnecessary mistakes.
To make an attractive ad, study the ads of competitors. To improve CTR you can use the word clues: "action", "discounts" "Bonuses" and so on.
Advice 2 : How to create ads for free
In is need of almost all goods and services. But if the funds in the advertising budget there is no reason to refuse the promote sales. To create and place ads on the Internet for free.
Advertising is divided into several types: outdoor, print, television and radio, context, media, etc. it Should be remembered that in each case the placement should be individualized, depending on the target audience and the profile of potential client. Free is the easiest place on the Internet.
First, create your advertising message. It can be solely text-based, fully graphical, or a combination, the main thing - it must convey to potential customers the advantages of product or service. Try to make the ad unit as more as possible capacious Internet users do not like to spend time reading large amounts of. Don't neglect graphics: bright and expressive images great attract attention and convey the overall meaning of the message before reading text.
Pick up Internet sites, where you created the ad unit can be placed free of charge. It can be various directories (they give the opportunity to publish information about the company, news and reviews), discussion forums (many of them contain special sections for advertising), business portals (usually have the most developed functionality, from the creation of value to the opportunities of blogging, posting press releases and articles). Good advertising platform is the blogosphere. Select community suitable subjects and regularly post in them latest information, including photos and videos. Don't forget about social networking: create groups, invite participants, keep the lines of communication and user activity. Another way to advertise their services are affiliate programs and the participation in promotions at special sites of discounts.