If you are taking a direct part in the distribution of goods in trading networks, offer to spend in the stores, advertising campaign, which will aim to acquaint customers with the product and tell about its characteristics. For the advertising of food and beverages suitable tasting, for industrial products, home appliances, electronics are good promotions, which take place as a demonstration or exhibition.
Take care of proper arrangement of goods on display. The buyer usually pays attention to the shelves that are at eye level or slightly below. For good seats at the showcase you likely will have to pay the store a certain amount.
Be sure to greet the buyer at the meeting. Introduce yourself, if necessary. Start the conversation with identifying the needs of the buyer, if he has not voiced them to you. Sometimes the buyer has formed an opinion about a specific brand (good or bad), then your task is still to convince the client.
Tell us what your product compares favorably with products of competitive marks. Demonstrate the product, showing its advantages compared to competitors. At the same time, pay attention to the key features of the productthat are important to the specific buyer. For example, selling items, please note buyer on the naturalness of the fabrics from which it is made, good fit, well-chosen color, compatibility with any other item of clothing of the client, etc.
Try to find an approach to each client. At least at the time of sale try to be both a psychologist, counselor, and helper of your buyer. Coming into the store, people are often eager to talk and ask advice from a total stranger, in consultation not only with the purpose of purchasing one or another goods, but also on personal matters.
Always leave the choice of the buyer, give time to think, while he did not impose his opinion. Give all the information about the product so that the buyer was satisfied with the quality of service and want to buy your product.
Advice 2: How to convince people to buy a product
By and large, all sellers can be divided into two categories. Some are able to sell and do it successfully; others, in contrast, have on trade is very approximate performance and absolutely does not know how to work with the client. The first differ from the second multiple qualities.
Find all the information available for the product. Do not limit yourself to specialized journals on your profile. Most likely, they contain information about the firm-producer, the story of the creation of the product, etc. For many buyers, this information is secondary. They are much more interesting to hear a story about a specific person. They want to know how to improve their life after you have done the purchase. The sensations to pass easier, so it is better if you will begin to use the product. If this is not possible, look online reviews about it, ask your more experienced colleagues.
Learn to present your product. First, speak about it emotionally (but do not overdo it with enthusiasm, otherwise you will be a fanatic). Secondly, avoid negative words. For example, do not talk about the toilet water: "It's just a terrible flavor." It is better to replace the word "killer" to something more positive (stunning, amazing, unbelievable, etc.)
Get rid of words-parasites ("type", "this", etc.) and interjections ("um", "mmm"). Clear confident it inspires confidence.
Find the unique features of your product. Always make them focus.
Use the technique of "restriction". People are almost always interested in things to which access is restricted. If you say that "this product will soon run out", it will cause a surge of curiosity. This technique works with both individuals wishing to obtain extraordinary goods, and with "mods" who all follow the General trends. First must understand what they gain exclusive; the second is the need to explain that all reasonable people this product already bought.
Think for the future. If you sell the customer unneeded product, it is likely that he never to you are not addressed. In addition, every buyer can recommend you to their friends. And only depends on you what kind of recommendation: positive or negative.