You will need
  • - report on sales
  • phone for contact with suppliers
  • - training of sellers
  • - pr-campaign
  • - media plan
Analyze sales reports for the last 3-4 months. Surely there will be positions that hang "dead weight". If they are in your implementation – agree with the supplier about the refund or replacement for a similar model, but which was quickly implemented. Usually, providers are willing to dialogue with the stores, since we are interested in partnerships. If a product that is frozen is the property store that is purchased with the payment or with deferred payment, but the deadline has passed and the money for it paid, it's time to develop promotions for its early sales.
The key to a good trade – products store should be fully updated every three months. This is especially true for small shops, who come mostly regular customers. The exceptions are the shops selling bulky goods of high value. For them, this period is approximately six months.
Review the service. The sellers sales training, possible in your store there is no increase in sales for the reason that sellers are not able to sell? As a "good man" is not a profession, the friendly employee behind the counter – not the seller. Perhaps the store employees and would be glad to increase the average check, but don't know how.
Invite a successful business coach who helps salespeople to master sales skills. It guides them through the training system that coaches called a "ZUN" (Knowledge – skills – skills). In other words, a business coach will tell you how to sell; will show you how; work practices sales that need to increase revenue in the store.
Develop an advertising or pr campaign. To attract more buyers shop, there are two ways. The path (including the image in glossy magazines, television, radio broadcast, etc.) should choose the shops selling expensive, unique or oversized goods purchased by consumers is planned. In such stores can also travel through the city. For the advertising campaign, you must make a competent media plan, and develop mechanisms to verify the return on investment.
Shopping walking distance, including grocery stores, which cater primarily to an audience living or working in the vicinity, can be recommended pr. It is best in such cases, increases sales in stores, the development of loyalty programs. Bind the buyer to the point of sale, this can be done by the issue of discount cards of the type "Third purchase of the week – 20% discount" etc. In shops designed for young people, a good idea increase the revenue of the loyalty program in the format of "Bring two friends – get a discount on their purchases at 15%".
Grocery stores can be a good opportunity to sell 5-6 products a high demand for trade margins. Then the word spread that the store certain products are cheaper than the rest, will quickly spread to neighboring yards. And to increase sales of these stores will be due to the additional purchases, because not only do 5-6 names shoppers go to the store.