By EasyHow

How to arrange the trading equipment

Preparing for the store opening is always accompanied by many important questions the correctness of the decision which maximizes the profitability of the store. One of these defining moments is the correctness of placing of commercial equipment.

You will need

- trading equipment;
- room store.

Instruction

An important role in the organization of the process of the store plays correctly chosen and shopping equipment. First, it is used for optimal placement of products to attract the attention of buyers. The second is to greatly simplify the work of sellers. Thirdly, a kind of decorative function. The sector of the market which is selling commercial equipment and suggestions on the design of a trading hall, is pretty saturated. So there are plenty to choose.

Various assortment of goods for sale and different format of stores require different types of commercial equipment and its layout. At the conclusion of the agreement for the supply you selected for your hardware store, pay attention to some General marketing approaches to its formation.

To start with the orientation of traded goods: a grocery store or Department store. After this, select the system operation: self-service store (by the way, this system ensures greater productivity and, ultimately, the profitability of the store) or a traditional store seller behind the counter. Starting from these solutions, start to plan how the placement of commercial equipment.

For self-service store select a basic principle of free access of visitors to all goods placed equipment (racks etc) should be clearly visible, not to clutter the space and to ensure free movement of buyers in shop. In this case check that was not the feeling of the warehouse.

When choosing the method of placing the equipment in the store, where customer service occurs behind the counter, please pay more attention to the ability of the seller to quickly get to the product ordered and full gear (showcase) for a convenient overview of the range buyers.

To pay great attention to the mutual alignment of the sections when you purchase any of the goods in the field of view of the buyer needs to get related products.

Note

Windows with goods of daily demand position in the back – while the buyer gets to them, he can do a number of spontaneous purchases from a range of products, the showcase of which is located closer to the exit.

Useful advice

Try not to use very high shelf visibility in the sales area is limited, and the product from the top shelf still does not attract the attention of buyers.