Much better to cause a stir, and then start to sell. It is much more efficient! But it is not necessary for poor readers to pour a huge stream of advertising slogans. All you need to do so gradually, without imposing and aggression.

For a successful start it is better to send an invitation to the potential buyer and only then in every email to send him information about the course. The main rule – gradually, gradually. And then you can open the sale for a certain period of time.

How to encourage the subscriber to purchase? You need to consider few very important points.

Be sure to work on a colorful history. The product appeared not just so, his appearance is due to some special event in the life of infobiznesmena. For example: "I was taken to mentors guru infobiznesa and revealed their secrets."

Need proof that the material really is of interest to subscribers. People participate in discussions, debates, write comments, Express their opinions.

Without fear anywhere. For example: buy someone else, will increase the price will not be available.

The expert status needs to be confirmed. Diplomas, certificates, books, articles, etc.

Waiting. The client has matured, he wants to buy the product in that very moment, but the time has not come yet. The more a customer waits, the more will be sales.

Proof of viability: there is overwhelming evidence to support the results.

An unexpected surprise. A surprise is something not expected buyers.

Emotions. Boring texts are unattractive, cause depression and sad memories of monotonous lectures in the school and University.

Easy. People buy a simple solution to their problems. Everything should be clear, without mathematical formulas and Chinese language.

The persuasiveness of the texts. Must be customer testimonials, and warranty.

Interaktiv. More webinars before the start of sales.

An interesting format of presenting information, their own personal writing style.

And more importantly: in the end is able to prove to customers that the rate they really need. If they did, then the job is done and you can enjoy success.