The construction of shopping centers of IKEA in Russia is a symbiosis of several factors. Primarily for the construction of a new shopping complex select the city where population is not less than one million people. This criterion is already discards many cities of Russia, capable to place on its territory. Currently, the IKEA stores are located in the following cities: Moscow (3) St. Petersburg (2 stores), Kazan, Yekaterinburg, Nizhniy-Novgorod, Novosibirsk, Rostov-on-don, Krasnodar, Omsk, Ufa, Samara.

The second important criterion is the registration of permits. Mayor, what the city needs to open a shop, to give personal consent for the construction of the center. Such a condition is recognized for the chain of IKEA stores. Per Wendschlag, Director of the company, puts serious requirements to design documentation. From a legal point of view, this strategy is very effective.

A major role in the construction of the IKEA stores play income of the population living in the city. The average consumer of the goods must be paid not less than thirty thousand rubles per month.

When the city for the construction of the IKEA shopping center is chosen, it remains for the small. You must select the desired area, which would have wide coverage. In most cases shopping centres are placed on a County highway or other places with large concentrations of people.

The next step is the selection of suitable staff. To this question the organizers are with high responsibility. People who are applying for the post of sales consultants and other positions are carefully selected. Takes into account not only professional skills but also human qualities of the applicant.

When the staff is selected, it remains only to follow the commands of the chief. IKEA is known for good collective work, a favorable psychological climate. Compliance with corporate culture of IKEA is one of important components for a person who works in this Mall.

Shopping centers IKEA also have many small branches throughout Russia. In total there are more than 12,000 outlets. Director of the company said that the opening of new shopping centers of IKEA in Russia is a great prospect for the future.