This letter, like any business paper, should be designed in accordance with the GOST R 6.30-2003. Write it on company letterhead, which States her full name, contact details, contact numbers and email address. Start with querying by name and patronymic, and the word "Dear".
In the first, introductory part of the letter-presentation briefly tell us about your company: what year is it in the market, what are the enterprises cooperating, mention foreign partnership, if it is available. In that case, if your company has participated in national and international exhibitions and especially is a winner, will definitely reflect this fact.
Tell us about the products, goods and services that your company offers. Reflect the advantages that they have compared to what the market offers. Describe them so that the person reading your letter-presentation, subconsciously imbued with the confidence that you are a profitable and reliable partner, which should not be missed and that the cooperation with your company promises not only material gain, will promote business development, but also prestigious. Well, if you said to illustrate charts, diagrams, tables, which confirm the above.
You should not only tell about your business, but also to readers interested in cooperation with you. Describe those business offers that may be of interest to your Respondent. Show your interest in cooperation, but list the benefits that will have it. If you are planning a meeting with this person to discuss issues of mutual interest, we will offer the dates. You can also outline the approximate order and a cooperation plan in case of subsequent consent. Before such a business the pressure to resist is almost impossible.
Advice 2: How to write a letter to the client
Business is any enterprise can not exist without the ultimate consumers of its products – potential and real customers. Customer acquisition is the main goal of the so-called direct marketing. And quite common, simple and effective direct marketing tool is the mailing of letters to potential consumers. How to write a letter to the clientto using persuasion, reasoning and trust the words to "persuade" him to take the offerm enterprises?
You will need
- Internet access
- the presence of email (if the emails will be sent out via the Internet)
- envelopes (if letters will be sent in paper version)
- client base
Create the "right" customer base. Under the "right" base " means the classification of customers according to four characteristics – permanent, new, proposed. The fourth category includes so-called "bad" consumers, i.e. consumers, bringing the company a small or zero income. Created client base need to reflect the email addresses of consumers and the actual mailing address, information about their transactions (orders, purchases, returns), information about their geographical location, social status and needs. Based on wydepilowane classification and created a base, to form a sentence. From well-formed bases it will be possible to make a selection of clients who fit a specific proposal. For example, MS Ivanova likes sales, so any sale can please her. But Mr. Petrov is a representative of companies that purchase from you the latest developments and technological innovations. He will do suggestions about new products.
Specify the title to the letter, or develop a design envelope that will be necessarily opened. Only a vivid and memorable phrase can warm the client's interest and make him open the envelope or came by e-mail letter. For example, a special offer from company X, which should not be overlooked.
Specify the text of the letter to appeal to a specific client by name and patronymic, clear and understandable offer and signature.
Design advertising flyers. It is important to pay attention to the design and text. If the letter will be sent by regular mail, they must and print, if you are planning a letter – electronic, will be enough of a leaflet layout in jpeg format.
Invest in an envelope or attach a file to an email with an advertising flyer, order form and the letterm. Send the proposal in envelopes, mail or email the letterM.
Separately want to note that a typical advertising-newsletter is often ignored by users, even if they are regular customers. It is important not only to articulate their proposals, but also to interest them in person. The only way mail will be an effective sales tool.
Advice 3: How to write a letter to customer
Letter to customer is written in case of impossibility of fulfillment of obligations to them by your organization if he has not transferred money for the goods delivered and if there is a need to inform it about the new range.
Start the letter by addressing the person presenting the customer's organization. In this piece of writing relevant are the speed of politeness like "Dear Ivan Andreevich", "Mr. Remizov". If the customer is not a specific person with which it has relationships, please see "Dear Sirs".
Introduce yourself, specify the name of your organization. Use standard expressions, e.g., "company "Montazhspetsstroy" expresses You the respect and wishes prosperity to Your organization." This will allow you to target your customer by reading the main text it will not break the head, who is the sender of the letter.
Specify what was the reason for the letter. Depends on the form of writing and the content of the message. The most common reason for writing letters to the customer is non payment of goods delivered or services rendered. In this case, refer to the appropriate paragraph of the contract, specify that in the customer responsibilities includes the payment in a specific time frame. If this is not your first letter on this subject, appeal to customer for failure to fulfill obligations prescribed in paragraph X of the contract delivery. Please note that in the case of unpaid accounts you will be forced to go to court.
Apologize to the customer if the reason of writing the letter was the inability to deliver the goods to the agreed contract terms. Do not try to explain the reasons why you disrupted delivery dates, the customer is not interested, it is better to inform him about the amount of time your organization will be able to fulfill the obligations under the contract. At the end of the letter use the phrase "Thank you for understanding", "we Hope for further cooperation".
Inform the customer about a new product line offered by your company, if your partner does not know about modified range. In this letter it is desirable to specify, what kind of discount a customer will get when making a new supply contract as a regular customer.
Sign up at the end of the letter. Leave your contact details so that the customer knows how to communicate with your organization. Wish all the best of the organization and the person submitting it.