Written business proposal is an integral part of daily activities of any Manager or sales specialist. These documents are typically made for those customers who have already expressed interest in purchasing specific goods or services, want to get more information on the sold product. Properly drafted, the proposal will help to significantly improve the efficiency of commercial activities, whereas the typical errors in writing it can significantly reduce the number of potential clients and partners. The reason for this phenomenon lies in the complexity of impact on a potential buyer, the customer, without any personal contact with him.
In the structure of the business proposal should highlight the following its constituent elements:
1) hat, company logo – letterhead that is placed at the top of each page of the document;
2) the registration numbers and the address part of the unit shall bear the date and reference number of the proposal, identifies the sender and the addressee;
3) the appeal and the mention of the occasion – the structural part involves respectful treatment to prospective partners, the reminder of past contacts or negotiations for the acquisition of goods, order services;
4) a brief description of customer needs (based on previous contact with him), the justification of its needs in buying the product;
5) offers are presented briefly, clearly, business style (if necessary, detailed explanations, reference is made to the application);
6) list of attached documents which may contain detailed explanations, specifications, estimates;
7) the amount of costs the client with a description of its anticipated benefits and the period during which do offer;
8) a brief description of the benefits of firm-the seller and the appointment date of the next contact;
9) the finishing details – the date and signature.
Impression on the client not only produces a meaningful part of the sentence, but also its design. It is recommended to break the text into short-and medium-sized paragraphs, use justified alignment, number pages, if their number is more than one. For writing it is better to use standard font size, do not abuse the selections, in italics, as it complicates perception. If there are multiple pages in the proposal it is recommended to evenly distribute them to the text.
The structure of the commercial offer
In the structure of the business proposal should highlight the following its constituent elements:
1) hat, company logo – letterhead that is placed at the top of each page of the document;
2) the registration numbers and the address part of the unit shall bear the date and reference number of the proposal, identifies the sender and the addressee;
3) the appeal and the mention of the occasion – the structural part involves respectful treatment to prospective partners, the reminder of past contacts or negotiations for the acquisition of goods, order services;
4) a brief description of customer needs (based on previous contact with him), the justification of its needs in buying the product;
5) offers are presented briefly, clearly, business style (if necessary, detailed explanations, reference is made to the application);
6) list of attached documents which may contain detailed explanations, specifications, estimates;
7) the amount of costs the client with a description of its anticipated benefits and the period during which do offer;
8) a brief description of the benefits of firm-the seller and the appointment date of the next contact;
9) the finishing details – the date and signature.
Particulars of the proposals
Impression on the client not only produces a meaningful part of the sentence, but also its design. It is recommended to break the text into short-and medium-sized paragraphs, use justified alignment, number pages, if their number is more than one. For writing it is better to use standard font size, do not abuse the selections, in italics, as it complicates perception. If there are multiple pages in the proposal it is recommended to evenly distribute them to the text.
