How to sell the sales consultant

If you want to boost sales at the supermarket, the boutique or simply store, you are not only competent to consider the pricing policy, but also to find good staff. If your employees do not know how to talk with the client, he is unlikely to make a purchase. But in the conditions of tough competition the main role is played by the human factor.

Instruction

1. In order to make purchases, sometimes it is necessary to convince of the advantages of a particular product. Therefore, the seller-consultant should be well aware about the quality characteristics of all products sold by the store. To think that a shop assistant will examine the technical parameters of all types of products themselves – a profound error. So you (if you run your staff) will need to periodically organize workshops during which you will need to familiarize their subordinates with a particular product.
2. Communication skills (ability to communicate) – another essential quality for successful work of the sales consultants. Improve it to his subordinates, arranging between them role-playing. Get in the habit to do this in front of a work day, 10 minute training sessions during which you will play fussy buyer and your employee of the seller who needs to convince a "difficult" customer to purchase.
3. A good shopper should be able to find a "key" to every potential buyer. In other words, in a matter of minutes it needs to create a psychological portrait of the client and, depending on their observations, to join him in a dialogue with a certain phrase, which will have a person to contact (output contact).
4. Thanks to the ability to feel people, the seller, the consultant should be able not just to speak but also know when to pause, if not to remain silent. If the person who came into the store, know what he wants and where is this thing located and around his mind much that the buyer does not intend to communicate, it is not necessary to disturb him. In this case, no need long beautiful phrases. Quite a few proposals strictly the case.
5. It should also be remembered that some people don't like attention sellers: they begin to be shy and inward. Therefore, in order to sell a product and leave a good impression, a true shopper must feel the mood of consumers, not to meddle with words, to be able to be invisible and knows the market.