Over time, however, the situation has changed. Search engines have started to monetize their services, has acquired a serious budgets, which allowed them to recruit good people. They also helped to develop more high-quality ranking algorithms, which all this time was closer to the conditions of the struggle for leadership in the results to the traditional methods of promotion. And today the winner is not the most cunning, and most experienced, the most talented and the one who really wants to help the customer.
The problem is that the algorithms of search engines has never been perfect and now those also are not. They are constantly being improved, new algorithms, improved old. Therefore, periodically the results shakes that leads to loss of positions of some sites. It offends many webmasters, because they lose their income. Also will not disappear and these people who are constantly looking for ways to circumvent the rules of search engines. Attempts to reach the top issue to bypass the rules will always occur, and this will lead to improved algorithms.
Previously, the most successful solution was considered the ranking of websites based on the number of links. It's true - the more links leads to a site, the more authority he enjoys. However, there is one drawback. The fact that it is impossible to understand what link came naturally, and what has been openly tampered with to trick the search engines. There have been attempts of improving the algorithms but still achieve the best results did not work for anybody. In the end, had to come up with something more substantial.
And, it appeared. Now search engines are trying to use information on how satisfied visitors are with the site or not. This is called behavioral factors. That is, to determine whether the website is popular and whether he deserves high rankings you need to spy on the visitors. If people are actively clicking links on a page, spend a lot of time there, fill out some forms, subscribe to a newsletter, then a website like people. And this is an opportunity to improve its position in the results.
So today and search engines work. To become the top issue have to do everything possible to make website like audience. Of course, will have links to buy, because they are still important and are used in the ranking. But behavioral factors are decisive.