You will need
- A sheet of paper, pen, Internet access.
Determine the theme of the magazine. Install target audience of the publication. Define the tasks that need to be achieved with the help of this periodical. Write down on a piece of paper the main characteristics of the journal.
Limit the name to keywords, to accurately characterize the magazine. Set the desired number of words which must be in the title. Although it is better not to hold back, to options to quite a lot.
Pick up as many synonyms and antonyms for key words, determining the content and range of issues that will be covered in the pages of the magazine. Write down the key words of all possible comparisons. Form of these words phrases probable. Use of stylistic figures – alliteration, oxymoron, metaphor, allegory, neologisms, etc. to Attract to this work as much as possible friends, colleagues.
Remove from the compiled list of names the words or phrases that cause a negative Association. The name should always have a positive attitude. Remove too tricky and difficult to pronounce words. The name of the journal should be brief, imaginative, positive, phonetically sounding – easy to read and to remember. It should be concise, expressive, original, and like yourself. If there is the slightest doubt, such a name out.
Test the perception of the name among friends. Have them share their first impression arising associations. If the reaction is negative, the name is also remove.
If you could not find anything worthwhile, contact via the Internet to the target audience – participants of the forum, the group on the social network – a proposal to give the name. It is sometimes effective but not always.
Leave all the appropriate names. It does not matter if a lot of them. The best of them check in territorial body of the Federal service for supervision in the sphere of Telecom, information technologies and mass communications (Roskomnadzor).
If you have no time to do all this work, order the name of the journal in the company specialized in naming, or contact the copywriters. In this case, you will still need a technical specification, which will detail the characteristics of the magazine and your suggestions for the name.