The second category of business considers advertising as an investment that bring some economic benefits. They give preference to those advertising professionals who know how to make advertising profitable. Mostly companies that spetsializiruyutsya on the advertising audit, system build branding communications.

To conserve cash resources, especially at the initial stage, some business people do this on their own, guided in the work of a few simple rules.

It is important to use a systematic approach to communications, all external communications have a single, worked equally and in the same style. Advertising must comply with company information in the press or by other sources.

Important is the preparation of a simple calculation of the effectiveness of advertising. Initially, it is necessary to define the product, market and the purpose of advertising (in economic terms); identifying channels of promotion advertising, you can make your advertising budget; monthly to analyse the effectiveness of different types of advertising, changing the ratio in favor of more effective. After all, the is profitable at the moment, a month will not be relevant. You must be very flexible in this matter and to use the novelty effect.

To know the basic concepts, key components and main functions of the brand. It is really take your time to think over important elements of the brand, and having liberated the financial resources to invest in the development of the business. The primary - specify the name of your product, the design, the tactile component: the material and its packaging, pirmenol symbols. Try to create from the beginning a holistic way.

The next step is to find a specialist, usually a psychologist, able to create a legend, where people will go.

So with minimum expenditure of monetary resources, but with maximum return on Your initial stage of business, You can create a large company.