Connect the flash drive to the computer. Wait for automatically driver installation.
Click the "start" button and select "Computer". You will see a window listing all the installed on the computer disks.
In the section "Devices with removable storage, locate your removable disk. Click the right mouse button and in the popup menu, select "Rename".
Create and enter a name stick.
Click the left mouse button on a free space on the screen. All, now your device has its own unique name.