Instruction
1
Pay attention to the world wide web.To expand the client base able, of course, the Internet. Create your own website and its further optimization, content unique content can cause the resource in the TOP search engines. And when the website will stand on the first lines, the number of visitors and therefore potential customers, will increase significantly. Promote the website of a special organization providing SEO services. Qualified professionals will be able to quickly bring the site to the first position, and after some time the number of clients will increase.
2
Take advantage of affiliate programs.This method is also linked to the Internet. This so-called affiliate programs, direct advertising and loyalty programs. The meaning is that the advertised company will be referred to other resources. As a result, the clients will come to the correct site and the site owner will share profits with its partners in the amount of one percent or just one-time pay for the placement of links depending on the arrangement.
3
Open branches in the regions.The expansion or opening subsidiaries (branches) in other cities also contributes to the expansion of client base. Any restructuring of the company aimed at increase of number of customers. The result will be audience attracted not only a diverse range of ages, geographical location, but with different interests.
4
Promote your company.All types of advertising (television, radio, print advertising, outdoor advertising) will tell you not only about the company, but also its services, products, discounts and special promotions.
5
Use loyalty programs and other marketing actions.Discounts and bonuses can raise the category of the population which have not previously been clients of the company because of the prices for the products.
Useful advice
Each of the above methods of expansion of the client base is different in the time to maturity of achievement of results, cost value, relevance, duration. It is important to begin to compare them according to these criteria from the point of view of a particular company, and then clearly decide how to use or apply all of them together.