Guide the initial testing of the product. To do this, hand out prototypes of your dealers, potential customers, or take part in the specialized exhibition. Summarize the data, analyze the pros and cons, it will be useful in the further development of the product before commencing production.
If your product is for mass consumption, conduct customer satisfaction surveys. Use questionnaires that distribute to places of possible realization of this kind of goods. Compose the questions so that the responses can be to know whatever the buyer wanted to see this product, what features the product should have, and how much it should cost. The more consumer needs relative to this product you discover, the more opportunities you will have to produce quality and highly consumed product.
Analyze market and consumer demand. For that explore similar products of competitors, and then compare data about the demand for their product. It will give you new ideas for improving their product and will help you learn about the General trends in the development of this market. Besides, you will avoid repetitions of already existing and embodied ideas.
Define the target market. It should be maximally specialized, i.e., when analyzing the possible demand for your product you should focus on a specific audience. For example, the study of the demand for their goods from the category of spare parts for cars it is pointless to spend in grocery stores, etc. in order to understand the situation "inside", put yourself in the buyer's shoes and look at your product through his eyes. What is the attraction that is brand new and is optimal if the ratio of price and quality.
Advice 2: How to determine the demand for a product
Entrepreneur engaged in the trade, wants his goods were in demand and sold out quickly. But not always, especially if we are talking about some new product, unfamiliar to a wide range of potential buyers. The product can interest people, and maybe for a long time to stay, bringing a loss instead of profit. Therefore preliminary it is necessary to determine whether he will be in demand.
Conduct market analysis, review the balance of supply and demand for similar products in your area. Determine the average market price, the average speed of the turnover of goods, the approximate rate of return. Based on the study data, it is possible with sufficient confidence to determine whether the point of selling this product or not.
Try to identify the target audience, i.e., make a conclusion as to what type of buyers will purchase your product. It depends on many factors, primarily age and financial well-being potential customers, and on the location of your store. For example, if you sell food products, but your store is located in a residential area, where most of the population – people of modest means, it is hardly necessary to offer them delicacies from the category of higher price category. But in the center where live more than wealthy people, where there are many offices established firms, such goods may find demand.
Possible survey of potential consumers. Print questionnaires and distribute them among your customers, and also other stores located in your area. May distribute these worksheets among employees of enterprises, institutions with the request to fill and leave at the entrance. Try to keep the list of questions was short (not to bore and not to irritate a potential customer), yet exhaustive. The results of the study answers, you can make more or less objective picture of consumer demand and to make a conclusion: whether to engage in the sale of this group of products, or the probability that they will not find demand.
If you have a network of dealer distributors, you can give them small quantities of goods for sale, and see how trade goes. The goods will be sold out quickly – it makes sense to do it on a larger scale. Well, if it stale – hardly worth making a bet on it.