If you are creating a commercial website and there is no time to wait long until you are going a constant audience around him, and profit right now, you can give a few ads and get the flow of traffic almost immediately. It's pretty easy to do, and the way chosen by most business owners.
Contextual advertising is considered to be the most popular, and for good reason. Indeed, this is the most affordable form of advertising in the network space. Moreover, it can successfully compete with such advertising methods like traditional TV or radio advertising, and advertising in print publications and other usual forms of advertising. The main advantage of such an effective contextual advertising lies in the fact that ads are shown to potential buyers. Thanks to the fine tuning you can reach the right audience, which very seriously increases the level of conversion.
After ordering contextual advertising it immediately available for use. That is, at any time, anyone can book advertisement, and they will be shown in the search engines, and on the first page of the search results, where just is the a large number of users. Also ads will appear on other sites, which are the partners in the advertising network. And thanks to settings the ads can show where the advertiser wants.
As for payment, the advertiser pays only for actual clicks to your website. That is, if people just looked at the ad and did nothing, and payment will not be charged. But if the same person clicked on the ad and went to the advertised website - then, and only then you will have to pay the money. It is very convenient, because if you write a good ad, the links will click only those people who are really interested to buy the advertised product. And it allows you to make high profits with minimum advertising costs. This approach is really considered the most effective.
To be a competent advertising company and order the contextual advertising that will attract your target audience, you need to prepare seriously. First of all you should study your target audience. You need to clearly understand the interests, preferences, work and fears. So, based on the obtained data from the conducted analysis it is necessary first to improve the website, and then you can give contextual advertising.
The advantage of contextual advertising and that it is possible to constantly experiment, selecting different parameters, changing the keywords and ad text and headlines to them. After the changes, you can immediately see the result and so, by trial and error to develop the most effective approach which brings the greatest profit. Such experiments with search engine optimization, for example, impossible, because after the changes have a very long wait, and it's all lost money. But with contextual advertising such experiments is not only appropriate, but desirable.
Besides contextual advertising allows you to choose and the region in which to display ads, as well as time. All this allows you to choose the best solutions for marketing campaigns.