Mass-market - average quality, colorful advertising and a reasonable price
Line of mass-market products, which is aimed at the broad mass of the population, the so-called "middle class". Produced "shop cosmetics", usually in large quantities, does not require special approach to the development, the composition is not unique, the use of expensive ingredients is virtually eliminated. We have a bright bottle with content of average quality available for the price. It is a universal shampoo; special miracles promised sweet is, from the use of this tool should not wait. Cosmetologists believe that shampoos line of mass-market performed with the use of mainly hygienic function. Therefore, the means this price range should not present a high claim: such problems like hair loss and oily seborrhea, this shampoo definitely will not solve. But if women who are quite healthy hair, shampoo mass-market it is possible to recommend to use.
Sometimes manufacturers shampoo line of mass-market indicate on the packaging that the product is hypoallergenic and can be used by people with sensitive skin. Indeed, the components used in this shampoo are fairly gentle for any hair type. But such cosmetic lines, as a rule, rarely advertised.
The most common shampoos line mass-market produced such firms as l'oreal, Dove, L'oreal, Shwarzkopf, Garnier, "Kalina", "AVANTA", "Neva Cosmetics" and "Red line". Most importantly, the consumer, choosing the tool of a foreign company, still receives the output of the Russian production because of the low requirements to the composition and manufacturing shampoo for the mass market, Western companies place production of its production on the territory of Russia or CIS countries.
Implemented these products mainly through wholesale and retail stores and supermarkets.
Shampoos professional lines: special care or a marketing ploy?
Professional line of shampoos especially loved by barbers and stylists – that they advise their clients. In particular because the requirements for these products is high enough, a cosmetics company that cares about its name, constantly expanding professional line of new and new tools, using the latest technology and high quality raw materials. Range of professional tools is very wide – it is a shampoo for oily, dry, normal, colored or streaked, curly, brittle, dull, without volume, thin, and prone to oily or dry hair. There are shampoos that promise to solve complex problems. To achieve this effect allow special ingredients (vitamins, extracts and extracts of plants, minerals), the development of which often takes several years of hard work. Plus huge sums spent on marketing. For this reason professional shampoo can't be cheap.
Professional shampoos are more gentle, the content of intensive detergent components (sulfates) in them is minimal. Often the latter are replaced by more benign ingredients. But the concentration of active components to obtain the desired effect, on the contrary, high. With the latest technology of professional shampoos, despite the high price, are very economical, since the consumption of this shampoo are minimal. In addition, the volume of the bottle of professional shampoo, as a rule, exceeds the amount of a regular bottle of shampoo. Produce professional line of shampoos following firms: Kerastase, MOUSSE, Moroccanoil, Phil Smith and others.
Presented for sale products from professional lines in beauty salons, pharmacies, hairdressers, seminars and training courses for hairdressers.
What to prefer?
By and large, if you think about it the essence of the issue – the consumer has to make a choice from two types of soap – one cheap, the second is more expensive, but higher quality. Why a professional shampoo especially recommended to people who have significant problems with the hair, and also people often dye hair or doing a Perm. If the hair is healthy and not painted – suitable and regular shampoo is the representative line of mass-market.