Instruction
1
Select the format of the future store. You can open a shop straight format or more points in shopping malls, to come up with their own concept or use a ready-made franchise.
2
Pick the suitable suppliers. The ideal option is to find one partner to whom you can buy everything you need. Purchase 20 loose-leaf teas and coffee beans of different varieties and a wide price range. Be sure to include in the price a couple of luxury items for connoisseurs and a few inexpensive options. Starting work, you will be able to study the market situation and expand the range.
3
Find a suitable room. Choose small offices in shopping malls or busy pedestrian street. Tea and coffee shop may be small – just 20 square meters for sales area and small utility room. Order beautiful sign – your store should be visible.
4
Take care of repairs. Coffee and tea theme is perfect design in retro style – dark wood, metal, covered with patina, textiles, creamy-brown scales. Decorate the walls with reproductions of old posters and reprints of books and Newspapers. Coffee and tea pour into glass jars with tight lids pritertymi – they perfectly demonstrate the product and decorate a store.
5
Hire a sellers – two people are enough, one per shift. Guide training – vendors need to understand the varieties of tea and coffee, to be able to provide their customers, to actively offer related products and services.
6
Turn on the range related products. You can prodavati candy – colored sugar, marzipan, nuts, small chocolates and candy. Compose gift sets a different value, include two or three kinds of tea and small box of chocolates or a beautifully designed coffee pod attached to a soft toy. Cheap kits are happy to buy for corporate gifts and Souvenirs. Offer utensils for brewing tea, a small tea sets and coffee pairs. Such things not only complement the product range, but also decorate the store.
7
Consider how to attract customers. You can set up in the storee the machine and to arrange for buyers with free tastings once a week. Or choose the "product of the month", offering him a substantial discount within 30 days. You can print your own discount card or to consider co-branding programs, together with other salons. Discounts, bonuses, gifts to customers, accumulating points, a lottery with small prizes – all of which can attract new and retain existing customers.